Our History

The 'Sound Of Penang'

The Pensonic Group was founded in 1965 as Keat Radio and Electrical Co. in Balik Pulau, Penang. From this humble origin as a small retailer cum workshop for electrical home appliances, Keat Radio and Electrical Co. grew under the leadership of its founder, Dato’ Seri Chew Weng Khak into the present day conglomerate.

In 1974, the first branch was established and two years later, it ventured into the import, export and distribution of electrical home appliances. Keat Radio Co. Sdn. Bhd. was incorporated into a private limited company in 1977. Finally in 1982, Pensonic Sales and Service Sdn. Bhd. came into existence with several branches throughout Malaysia to house the fast expanding business under one umbrella group.

The unique and easily remembered name ‘Pensonic’ was the brainchild of its founder Dato’ Seri Chew Weng Khak who coined the word based on special sentiment and personal meaning. ‘Pensonic’ has always been a topic of conjecture as it is an amalgam of two words, ‘Penang’ and ‘Sonic’, hence resulting in ‘Pensonic’!

The name ‘Pensonic’ is a tribute to the founder Dato’ Seri Chew’s beloved home state Penang while ‘sonic’ is an audible reminder of the company’s roots in selling radios! ‘Pensonic’ is also synonymous with the phrase ‘Sound of Penang’. Not only is Pensonic the pride of Penang, its headquarters has also remained in the Pearl of the Orient.

In 1982, the Pensonic Group began importing and assembling the first batch of audio and visual products under the Pensonic brand. Pensonic was registered as a trademark in Malaysia in 1984 and is now registered in more than 20 countries, thus laying the foundation for global expansion. In 1988, the Pensonic Group commenced manufacturing and marketing of Electrical Home Appliances under the Pensonic brand. Henceforth, this Malaysian owned-and-grown and operated brand entered history as the nation’s first “Made in Malaysia” electrical home appliances!

For the first time, a locally conceived and produced range of electrical products took its place among established brands from Japan, Europe and the United States!


A Solid Foundation

In 1994, Pensonic Holdings Berhad was incorporated as an investment holding company to consolidate the various companies under the Pensonic Group and as the vehicle for its public listing. On 18 December 1995, Pensonic Holdings Berhad was listed on the Second Board of Bursa Malaysia Securities Berhad (formerly Kuala Lumpur Stock Exchange). On the first day of its listing, it was valued at RM14,096,900 Million and total equity as at financial year ended 2010 was RM95,409,321.

The core businesses of the Pensonic Group are manufacturing, importing, exporting, distribution and marketing Electrical Home Appliances for the domestic and international markets. The Pensonic Group is currently focused on its Own Design Manufacturing (ODM) for several international brands in the Electrical Home Appliances industry.

Today, Pensonic has a vast domestic distribution network of 10 branches and more than 900 dealers countrywide. Pensonic products are exported to 30 countries in ASEAN, East and West Asia, and Middle-East, supported by a complete host of manufacturing facilities, warehouses, showrooms and customer care centres.

Through its strong distribution network, the Pensonic Group has adopted a multi-brand platform to cater for different product categories and market segments. With Pensonic as its core brand, the Pensonic Group also owns the Lebensstil Kollektion from Germany and acquired Cornell from USA. The Pensonic Group holds the sole distributorship rights in Malaysia for internationally renowned home appliances brands Princess of Holland, GE Appliances of USA and Morphy Richards of United Kingdom.



Celebrating Milestones Of Excellence

The year 2007 marked a major milestone as Pensonic celebrated 25 years as the first Malaysian brand for electrical home appliances. The Pensonic 25th Anniversary Celebration was extra auspicious and indeed very meaningful as it coincided with Malaysia’s 50th year of Independence (Merdeka) from Great Britain and the Visit Malaysia 2007 campaign, thus resulting in a triple whammy!

A grand celebration lasting 25 weeks turned Pensonic’s 25th birthday into the biggest event in its history. In addition to the existing ‘12 Pensonic Friends’ who had been featured in Pensonic’s advertising campaigns since 2005, another 13 prominent and successful Malaysians joined the roll call of honour to make a total of ‘25 Pensonic Friends’ for its 25th Anniversary Celebration.

The ‘25 Pensonic Friends’ were featured in local and regional newspapers, magazines, advertisements and Pensonic’s billboards spread over the whole of Malaysia. The additional new 13 Pensonic Friends were individually featured in talk-shows on NTV7 to share their respective success stories.

The finale was the Pensonic Awards to recognise these 13 successful Malaysian personalities and award them for etching their names in their chosen fields and for their contributions to the country. To commemorate the anniversary, Pensonic launched a Limited Edition Pensonic Maroon Series featuring a special collection of 25 great products for everyone to enjoy in their homes.

Adding to the excitement of the anniversary celebrations were Treasure Hunts and Scratch-And-Win Contests while nationwide roadshows toasted 25 successful and glorious years.

Pensonic also held Chef's Like Campaigns featuring Cooking Classes utilising Chef's Like products as an appreciation to our loyal consumers' support. These campaigns were a huge success, therefore we are still continuing Pensonic's Chef's Like Campaign Cooking Classes every year, with the number of participants increasing every year. There are many contests under this campaign such as Instagram Photo Contest, Chef of The Week and "DCH Ismail Bersama Chef's Like" programme contest where winners get to take home fantastic Chef's Like products.

Brand New Headquarters

Pensonic's RM50 million new Head Office, known as Innovation and Global Operations Centre, officiated on the 30 October 2015 by the Chief Minister Of Penang Yang Amat Berhormat Lim Guan Eng, will support our mission to be in the forefront of electrical appliances market. This new Head Office is also a proud symbol of Pensonic's accomplishments and the realisation of our dreams, based on our corporate values of Caring, Enjoyment, Trustworthy, Innovation and Leadership. It is a testament that ingenuity and perseverance will always prevail and ensure a company's long term sustainability.

Aligning with part of the EPP requirement that includes a significant Product R&D element, our New Head Office here in Bukit Minyak, Penang built on six (6) acres of land with more than RM50 million investment, features multi-use spaces with facilities and infrastructure that will be progressively well equipped with R&D Laboratories, and ample open spaces to encourage learning and collaboration both within the Group and with external bodies. It is also the centre where business strategies and innovations are planned and executed. This new Head Office houses an auditorium with excellent acoustics, a showroom and demonstration room where visitors can experience our appliances in a casual ambience, as well as employee dedicated areas such as a gymnasium, cafeteria and a recreation room for employees to relax and unwind.

The grand opening of this new Head Office also commemorates the triple milestones of 50th Golden Anniversary of Pensonic Mother Company KEAT RADIO, 33rd Anniversary of the Pensonic Brand and 10th Anniversary of Pensonic Friends. This celebration serves as a reminder of how far Pensonic has come and as an inspiration to keep moving forward. Another honour we have received just before this grand opening is the recognition bestowed upon Pensonic's founder, Y.Bhg Dato' Seri Chew Weng Khak. Dato' Seri Chew was honoured as the first recipient of the '2015 Putra Brand Personality of the Year Award'. This prestigious award was presented to Y.Bhg Dato' Seri Chew by Putra Brand Awards in recognition of building a local, innovative and affordably priced brand that has penetrated international market.

Since Pensonic was founded, we have always been committed to producing ever better products and services to make our consumers happy and their lives easier. Pensonic prides itself of having achieved many firsts in the local industry as the leading domestic Electrical Home Appliances Manufacturer. We have been focusing on building our internal capabilities for the past few years and are prepared to emerge stronger with every challenge.


This Innovation and Global Operations Centre, supported by industry experts and designers, will further enhance our delivery of creative, lifestyle inspired products that will create a strong brand image and penetrate targeted segments of the global market. We are certain our commitment for perpetual progress, ability to optimise opportunities and unlocking potential will ensure sustainable, long term growth for both Pensonic and our beloved nation.